At the time, Satoru Iwata was also an IT manager for the company and remained as an IT manager despite leading Nintendo. Hobonichi was founded by Shigesato Itoi on June 6th, 1998. They also make Techos, which is their daily planner/notebook. Hobonichi is mostly known for products such as Haramaki, which is a type of Japanese clothing that covers the stomach, typically worn for health or fashion. They also posted memories and stories of the EarthBound towns on the website.Hobonichi (ほぼ日) (also known as Hobo Nikkan Itoi Shinbun) (ほぼ日刊イトイ新聞) is Shigesato Itoi’s personal company responsible for daily life products. You can find more information about the products here. The 1994 Nintendo RPG became a cult classic for a number of reasons, including its quirky and funny plot, Ness’ inclusion in the original Super Smash Bros., pixelated 1990s video game nostalgia, and the game’s obvious influence on Undertale.
Outside of Japan, MOTHER 2 is known as EarthBound. Itoi was the original creator of the MOTHER video game franchise. In addition, you can also get MOTHER 2 posters, postcards, clear files, towels, and the Hobonichi Haramaki (bellyband or belly warmer).
They also have can badges featuring allies and enemies from the MOTHER series, various acrylic keychains, and a pair of brass brooches of the ‘clumsy robot’ Yudan Robo and the Beautiful (Kikubari) UFO. They describe these as commemorative hotel and town souvenirs. There are six hotels represented, including the four number-themed towns: Onett, Twoson, Threed, and Fourside. The most clever of these items are probably the hotel key rings and stickers based on the hotels and towns in the game. Other items are new runs of older items that will now be back in stock.
But if you couldn’t make it to Shibuya or Osaka for whatever reason, these items will be available online starting on 26 January. Some of these products were already available at the pop-up shops for the MOTHER Words & Stories Exhibition in Osaka and Shibuya PARCO in December. This year, they are continuing down the same RPG path, making and reproducing clever EarthBound ‘souvenirs’ and other items. Last year, this offshoot of Itoi’s Hobonichi lifestyle brand started making various MOTHER and EarthBound tie-in products. Shigesato Itoi’s HOBONICHI MOTHER PROJECT is back at it again.
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